Our Values: The Heart of MAAI

If you’ve been following along recently, you’ll know that MAAI has had a bit of a glow-up - new branding, new energy, and a clearer than ever sense of who we are and what we stand for. And we thought there was no better place to start than with our values: the things that drive how we work, who we work with, and why we show up the way we do.

Because values aren’t just a page on a website or buzzwords to sprinkle into proposals. Values shape decisions. Values shape relationships. Values shape results.

And at MAAI, our values are woven into everything we deliver.

So let’s introduce them properly - colour by colour.

Our Red Value - Delivery

We promise this one isn't just because I'm 'red' through and through! This is where strategy meets creativity and ideas become action.Because talking is easy - getting stuff done is the hard part.

We’re allergic to “we’ll circle back” and deeply unimpressed by “let’s pick this up again next quarter.” We’re here to move the needle, not push paper around.

Delivery means:

• Work that gets finished, not started

• Accountability and follow-through

• Real outcomes (not just pretty presentations)

• Crisp high-fives when we hit goals 🖐 (Paul's addition)

  
  

In short: we get sh*t done - and we do it well.

Our Green Value - Growth

Growth without chaos. Growth without overwhelm. Growth without spinning in a reactive state where everything feels urgent and nothing feels strategic.

We help businesses move from reactive to proactive plate-spinning, and from clarity and noise to real direction and momentum.

Growth is our North Star - it sits right in the middle of the MAAI name (and, let’s be honest, in our DNA too). Whether we’re building a marketing strategy, developing a website, or creating systems to help you breathe again - your growth is always placed at the centre.

Because being busy doesn’t always mean being productive.

Our Blue Value - Trust

Powered by data, not vibes (Again, blame Paul).

We build trust through transparency, communication, and clarity. You’ll always know what’s happening, why it’s happening, and what results it’s driving. No smoke. No mirrors. No disappearing into a dark room for six months. Iterative builds, clear timelines and always connected to you.

Trust means:

• Decisions based on insight

• Real metrics, real reporting

• Open communication at every stage

• Doing what we say we’ll do, when we said we'll do it

• Building both you project and your trust, step by step

  
  

Our Orange Values - Creativity & Communication

Energy. Ideas. Momentum. A willingness to try new things and embrace creativity. And most importantly - communication that is honest, human and constant.

You’re never left wondering what’s going on. You’re never left out. You’re never made to feel silly for asking the question.

Marketing should be fun, inspiring, collaborative - not intimidating.

Orange reminds us to:

• Think big

• Solve problems creatively

• Try new approaches

• Keep talking

  
  

Because great things happen when we build together.

Why These Values Matter

They’re not just nice posters or website copy; they guide every decision we make and every client relationship we build.

They’re why:

• We work collaboratively, never in isolation

• We build iteratively, not in giant expensive leaps

• We communicate constantly and transparently

• We care about the long-term, not quick glory

• We partner with businesses, not “service” them

  
  

These values are the core of MAAI - and if they resonate with you, we’d probably work really well together.

What’s Next

Over the next few weeks, we’ll be digging deeper into how each value shows up in real projects - with practical examples, client stories, and ways you can apply these values to your own business growth.

If you’d love to work in a way that feels calm, clear and collaborative - we should chat.