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The September Marketing Reset: 7 Things I’d Review Before Q4
September always feels a little bit like a second January to me. Summer is over, routines start to settle back in and, for a lot of small businesses, there’s suddenly a bit more headspace to look at what’s actually happening before we head into the final few months of the year. And Q4 matters. Depending on your business, you might be coming into your busiest period, thinking about Christmas, trying to build January bookings or already starting to look ahead to next year. But

Kirsty
21 hours ago


Client Story: Haining Garden Accounting. Building the Marketing Foundations from the Start.
When you're starting a business, marketing can easily become something you plan to sort out later. First, get the business up and running. Then think about the branding. Then build a website. Then work out what you want to say on it. But what happens when you think about all of those things together from the beginning? That's what Beki chose to do when she approached MAAI before officially launching Haining Garden Accounting. Rather than creating the business first and trying

Kirsty
Aug 26


Is Your Website Actually Working For Your Business?
A lot of small business websites start in survival mode. You need a website, so you build something quickly. Maybe you do it yourself. Maybe a friend helps. Maybe you use a template, pull together some words, add a contact form, connect a domain and think, “That’ll do for now.” And honestly? Sometimes that is exactly what you need at the start. We are not here to shame DIY websites. We love a business owner who gets stuck in and makes things happen. But there comes a point wh

Kirsty
Jul 10


Why Blogging Still Matters: How SEO, AIO and Strategic Content Help Small Businesses Get Found
There’s a lot of noise in marketing. Post more. Make reels. Start a newsletter. Update your website. Try TikTok. Write blogs. Don’t write blogs because blogs are dead. Actually, write blogs again because SEO matters. Oh, and now apparently we all need to think about AI search too. No wonder small business owners feel overwhelmed. At MAAI, we work with a lot of ambitious small businesses across the Scottish Borders and beyond, and one thing we see all the time is that people a

Kirsty
Jun 18


Why Your Marketing Isn’t Working Even Though You’re Posting All The Time
At MAAI, we work with businesses across the Scottish Borders every day, and a theme that comes up repeatedly is how many business owners feel trapped in a constant cycle of “doing marketing” without ever feeling like it’s genuinely moving the business forward. They’re posting regularly. Trying to stay visible. Juggling social media, websites, emails, networking, customer enquiries and day-to-day operations. But despite all of that effort, the business still feels stuck in the

Kirsty
Jun 4


Our Values: The Heart of MAAI
At MAAI, our values aren’t just words on a website - they drive everything we do. From delivery and getting sh*t done, to helping businesses grow without chaos, to building trust through data and transparent communication, and bringing energy and innovation to every project. Our values shape how we work, who we work with, and the results we deliver.

Kirsty
Nov 18, 2025
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