meet the team
MAAI is a small, hands-on team bringing together strategy, content, digital, design and delivery.
We work closely with our clients, getting properly under the skin of their business rather than simply handing over a generic marketing plan. That means understanding what you’re trying to achieve, figuring out what will genuinely make a difference, and then helping you get it done.
Between us, we cover everything from marketing strategy, websites and digital platforms to content, campaigns, social media, email and video — with a trusted network of specialists we can bring in when a project needs something extra.
You’ll always know who you’re working with, and you’ll always be able to speak to a real person.
Founder & Marketing Strategist
Kirsty
Kirsty founded MAAI to give businesses access to practical, joined-up marketing and digital support without the layers that often come with a traditional agency.
She works across strategy, websites, content, email marketing, SEO, digital development and consultancy, helping clients figure out what they actually need rather than simply adding more marketing activity for the sake of it.
A big part of Kirsty’s role is joining the dots - understanding the wider business, spotting opportunities and turning ideas into something practical that can actually be delivered.
She’s happiest working alongside clients as an extension of their team, whether that means building a new website, planning a campaign, shaping a digital product or helping make sense of what comes next.
Digital & Technical Lead
Paul
Paul is the person who helps turn the more technical ideas into something that actually works.
His work spans digital platforms, system development, integrations, websites, automation and the technical side of the bespoke solutions MAAI builds for clients.
He has a knack for taking something that sounds complicated and breaking it down into a practical, usable solution - whether that’s improving an existing system, fixing a tricky workflow or helping build something completely new.
Paul also supports the technical delivery behind many of MAAI’s larger digital projects, making sure what we create is not only well designed, but reliable and built around how people will genuinely use it.
Marketing & Content Coordinator
Elaine
Elaine helps keep the wheels turning across MAAI’s client work, supporting the planning, creation and delivery of content across a wide range of projects.
She works across social media, blogs, email marketing, campaign content and day-to-day marketing activity, helping make sure ideas move from the planning stage into something that is actually published and working for the client.
Elaine brings a great eye for content and consistency, and works closely with Kirsty to make sure every piece of activity fits into the bigger marketing picture rather than standing alone.
She’s also a key part of keeping campaigns organised, on track and moving forward.
Freelance Content Producer
Nicola
Nicola works with MAAI as a freelance content producer, bringing additional creative support to projects where strong visual storytelling is key.
She supports us with content capture and production across photography, video and social-first content, helping businesses show more of the people, personality and story behind what they do.
Nicola is particularly valuable on content-heavy campaigns, events and shoots where we want to create a bank of high-quality assets that can be used across multiple channels.
Working with Nicola also means we can scale up our content production when needed while keeping the same joined-up MAAI approach across strategy, messaging and delivery.
how we work
We don’t believe every client needs the same team, the same package or the same solution.
Sometimes that means Kirsty working directly with you on strategy. Sometimes it means Elaine supporting ongoing content, Paul developing the technical side of a project, Nicola joining us for a content shoot - or all of us working together.
We build the right mix around what you actually need.
That’s the advantage of working with a small team: fewer handovers, better communication and people who genuinely understand your business.
marketing
Results driven marketing. From strategy to campaign management, done for you packages, content creation and social media management we make sure every piece of marketing has a purpose and drives measurable impact.
digital
Websites, software, apps and systems that work for your business - not just look pretty. We build flexible and scalable digital tools that streamline operations, strengthen credibility and support your growth. No jargon, no drama - just smart, iterative builds that save you time and boost results.
consultancy
Clear, practical support to help you make confident decisions and take action. Whether you need startegic direction, training for your team, accountability or some coaching to get your momentum back we work with you as a partner, not just a service provider, so you never feel like your doing business alone.
not sure where to start?
These services reflect what we recommend based on what works - but we’re always happy to adapt. If you’re working to a specific budget, timescale, or starting point, we’ll build something that fits.
Marketing should feel manageable, purposeful, and supportive - not overwhelming.
Get in touch and we’ll help you figure out the best next step.
